Online Shopping is whereby consumers buy goods or services from a seller over the Internet using a
web browser. It has grown in popularity over the years, mainly because people find it convenient
and easy to bargain. One of the most enticing factors about Online Shopping particularly during a
holiday season. As of 2016 Customers can shop online using a range of different computers and
devices including desktop, laptops, tablet, computers, and smartphones. Consumers find a product
of interest by visiting the website of the retailer directly or by searching among alternative vendors
using the search button.
 |
| Source: google images. |
An online shop evokes the physical analogy of buying product or services at regular retailer.when
an online store is set up to enable businesses to buy from another business the process is called
Business to Business online shopping. A typical online store enables the customer to browse the firm
range of products and services. along with the information about the product specifications,
features and prices. Online stores typically enable shoppers to use search features to find specific models, brands or items. Online shopping is convenient and can often save you money. Online
customers must have access to the Internet and valid method of payment in order to complete the
transaction, such as credit card, debit card, Net banking etc. Some online shops do not accept
International credit cards. Some require both the purchases billing and shipping address to be in
the same country as the online shop base of operation. A good online store is a website that is easy
to navigate and browse for possible purchases. It has a product catalog that Customers can use to
browse the search criteria.
 |
| Source: google images |
The emergence of online shopping as we know today developed with the emergence of the Internet.
Initially, this platform only functioned as an advertising tool for companies, providing information
about its products. It quickly moved on from this simple utility to actual online shopping transactions
due to the development of Interactive web pages and secure transmissions. Wine, Chocolates, and flowers soon followed and were among the pioneering retails categories which fuelled the growth of
Online shopping. Many of these products did well as they are generic products which shoppers did
not need to touch and feel in order to buy. In early days there were few shoppers online and they
were from a narrow segment. If a shopper finds a product to purchase, clicking will add the item to the shopping cart. The shopping cart collects all items to be purchased. Once a shopper is satisfied with their selections, the shopper makes a binding order and payment using a credit card or other financial arrangement.
 |
| Source: google images |
In the 21st century, Online Shopping has become very popular especially with the lifestyles of
business people who are busy and are looking for a convenient way to shop. As the revenues from
online sales continued to grow. English entrepreneur Michael Aldrich was a pioneer of online
shopping in 1979. The researchers of Online shopping significantly identified different types of
Online shoppers. They focused on shopping motivations and found that the variety of products
available and the convenience of buying online experience were significant and motivating.
According to the statistics in 2012 Asia-Pacific increased their international sales over 30% giving
them over $433 billion in revenue. Increased exposure to technology also increases the probability of
developing favorable attitudes towards new shopping channels. Customers are attracted to online
shopping not only because of high levels of convenience but also because of broader selections of
competitive pricing, greater access to information
Comments
Post a Comment